Surveys and Interviews Data is the key in any analytics project. Success metrics must be defined in terms of measurable, tracked activities for which data is readily available. Typically such information can easily be pulled from the client's data warehouse or some internal system. After all, if you have identified something as a success metric, chances are you're already monitoring and recording the data. When it comes to the related factors that might be impacting your success metrics, data might not be as readily available. Yet, such data can be equally important to gaining an understanding of what's really driving your business. Often you have to cast the net wide to create a large "suspect list" of impact factors and then collect data for all of them. In the analysis phase, you'll root out those that cannot be demonstrated to be truly playing a key role.
At Kiran Analytics, we use surveys and interviews to collect certain types of information. For example, where comprehensive field studies would be too costly or impractical, surveys and interviews can be used as a substitute or to supplement a smaller scale field study. Surveys and interviews are most effective where the respondant would be unlikely to provide biased information. Surveys and interviews can also be combined with validation techniques to arrive at large set of reliable data that is collected in a cost effective manner. The bottom line is that collecting the right information is critical. At Kiran Analytics, we work with clients to find the most cost effective way to collect a robust, reliable data set to provide definitive answers to your most pressing questions.